DILLY MAY

Fairy Play
Privacy, in plain words
The short version: the letter maker runs entirely inside your own browser. Your child's name is never sent to us. We do not have it, cannot see it, and could not give it to anyone if we wanted to.

Who we are

Dilly May is a small Australian business run by Charlotte-Cherie Pene as a sole trader in Perth, Western Australia. ABN 19 169 051 678. One person, making things for children, at a kitchen table.

What the free letter maker collects: nothing

When you type a child's name, a date or anything else into the letter and certificate maker, that text stays on your device. There is no account, no login, no server receiving it and no analytics watching you type.

Your browser remembers what you last typed, so the page is still filled in if you come back. That is stored by your own browser on your own device, in something called local storage. It never travels to us. Clearing your browser data removes it.

If we ever ask for a photograph

Some products we are building will let you upload a photo of your child so it can be turned into artwork. When that exists, these are the rules, and they are not negotiable:

If you buy something

We collect your name, email address and what you ordered, so we can send you the thing you paid for and deal with any problem afterwards.

We do not see, hold or store your card details at any point. Payments are handled by a dedicated payment provider, and your card information goes to them and not to us.

If you join the email list

Only if you tick the box yourself. We do not tick it for you and we do not add you because you bought something.

We use it to send new free printables, ideas and occasional news about what we have made. Every email has a working unsubscribe link and tells you plainly who it is from. Unsubscribe and you are removed, no questions.

Children

Our customer is the grown-up. We do not knowingly collect information directly from children, and nothing we make asks a child to sign up for anything.

Who else touches your information

Only the services that make the business work: our website host, our payment provider and our email provider. They are bound by their own obligations and we do not sell, rent or trade your information to anybody, ever. There is no advertising network involved.

Where it is kept, and for how long

Order records are kept as long as Australian tax law requires us to keep them, and no longer than we have a reason to. Email list details are kept until you unsubscribe. Photographs, as above, are not kept at all.

Your say

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Write to us and we will do it. If we ever get it wrong and you are not happy with how we handled it, you can take it to the Office of the Australian Information Commissioner at oaic.gov.au.

A note on the law, since we would rather say it

Australia's Privacy Act currently exempts most small businesses under a certain turnover, which includes us today. We have chosen to work to those standards anyway. A business built on parents trusting it with their children's names should not be leaning on an exemption, and we would rather tell you that than quietly rely on it.

Changes

If this page changes, the date at the bottom changes with it. Anything significant, and we will say so in an email to the list rather than editing quietly.

Contact

Email [CONTACT EMAIL TO BE ADDED]. A real person reads it.

Before this page goes live, two things:
  1. Add the contact email address, replacing the placeholder above.
  2. Confirm Charlie is happy for her legal name and ABN to appear. Both are already public on ABN Lookup, and including them is normal for an Australian business and good for trust, but it is her call, not ours.

And the honest caveat: this is written to be clear and truthful, not to be a legal opinion. It is well above the standard of most small business privacy pages. If the business starts selling into the UK, Europe or the United States, or starts handling photos at volume, it is worth one paid hour with an Australian privacy lawyer at that point. Not before.